-

 📣 OFFICIAL ANNOUNCEMENT — STRATEGIC AGRI-COMMODITY SECTOR ENTRY: DEVIL’S CLAW (SENGAPARILE)


To All Partners, Stakeholders, Farmers and the Agricultural Community,


It is with profound strategic intent and confidence in Botswana’s evolving agribusiness landscape that we formally announce our organisation’s entry into the Devil’s Claw (Sengaparile / Harpagophytum spp.) sector. Recent comprehensive field assessments have confirmed the widespread presence of Devil’s Claw across multiple Districts, with especially significant densities in the Southern District. This pervasive distribution presents an unprecedented opportunity for rural economic empowerment, export-oriented value chains, and sustainable natural product development.


Devil’s Claw is a medicinal and nutraceutical herb of global commercial significance, prized for its robust anti-inflammatory properties and high demand in European and international herbal markets. Over recent years, processed Devil’s Claw products have been marketed at substantial price points abroad, with dried root and derived formulations commanding significant premiums. For example, dried Devil’s Claw root is retailed in Europe at approximately €20–€32 per kilogram for raw or lightly processed botanicals and up to €30+ per kilogram in equine or feed-grade preparations. 


In refined extract or supplement form, prices can escalate further — nearing €550–€620 per kilogram equivalent of active extract — demonstrating the high value of processed derivatives. 


These international price benchmarks underscore the transformational potential of Devil’s Claw as an agricultural export commodity and a value-added natural health product.


📌 STRATEGIC SECTOR ENGAGEMENT & OPPORTUNITY

In response to this discovery and the compelling global market signals, we are initiating a coordinated sector engagement programme that will include:

1. Farmer & Rural Producer Mobilisation

  • Identification and registration of producers across key districts.
  • Formation of production clusters and community-based enterprise groups.
  • Customised training in sustainable harvesting, quality control and agronomic best practice.

2. Technical & Value-Addition Training

  • Field and post-harvest training covering harvesting protocols, primary processing, drying, grading and packaging.
  • Development of post-harvest facilities and cooperatives to ensure market-ready quality standards.

3. Guaranteed Offtake and Price Structure

To catalyse participation and ensure producer confidence, we are introducing a standard farm-gate buying price for Devil’s Claw in Botswana of:

🇧🇼 2,5 Euros per kg (equivalent)

— Botswana Farm-Gate Price for Wild / Cultivated Dry Root


This price reflects our commitment to remunerative returns for producers and is competitive within the global supply chain context, especially for primary raw material intended for export and industrial processing.


📊 GLOBAL MARKET CONTEXT

To set expectations clearly for producers and investors:

Market Segment

Indicative Price Range (per kg)

Notes

Raw dried Devil’s Claw (EU market retail)

€20–€32/kg

Typical retail listing for herbal material. 

Ground Devil’s Claw (bulk feed)

€12–€20/kg

Varies with quality and particle size. 

Extract / Concentrate (high potency)

€550–€620/kg

Reflects high-value derivative products. 

These figures illustrate the value escalation potential from raw material to processed products. Botswana producers entering this supply chain with quality and volume can capture significant premiums.


🛠 IMPLEMENTATION PHASES

Phase I — Producer Mobilisation & Baseline Survey

• Comprehensive district mapping and yield estimation

• Producer registration and cluster formation

Phase II — Training & Capacity Building

• Sustainable harvest technique training

• Quality and grading protocols

• Post-harvest handling and storage

Phase III — Collection, Processing & Export Facilitation

• Establish collection centres in key districts

• Facilitate quality assurance and export documentation

• Link producers to international buyers and processors

📣 CALL TO ACTION

We hereby call on:

✔ Smallholder farmers

✔ Agricultural cooperatives

✔ Youth and women agripreneurs

✔ Community leaders

✔ Private sector partners

to engage formally with our Devil’s Claw production programme. Early participation secures priority access to guaranteed buying, technical support, and linkage to high-value export markets.

Please direct all inquiries and expressions of interest to our sector coordination unit. Together, we shall harness this natural endowment to strengthen rural livelihoods, expand Botswana’s agrief出口 portfolio, and elevate producer incomes in a lucrative global botanical commodity.


End of Announcement



Comments

Post a Comment

Popular posts from this blog

Strategic Overview of Safflower Cultivation for Botswana

-
Image
Safflower (Carthamus tinctorius) is a drought-resistant annual oilseed crop with immense potential for Botswana’s arid and semi-arid regions. Its adaptability to high temperatures and low water availability positions it as a viable crop for economic diversification and growth. Known for its seeds, safflower offers a variety of high-demand byproducts, each with distinct commercial value. These include safflower oil, meal, natural dyes, and cosmetics applications. With rising global interest in sustainable and health-focused products, safflower presents Botswana with an opportunity to penetrate lucrative markets. Safflower Byproducts and Their Global Market Pricing Safflower Oil Type: Edible oil with a high concentration of unsaturated fatty acids, particularly linoleic acid (used for cooking) and oleic acid (used in cosmetics and biodiesel). Uses: Cooking, cosmetics (skin moisturizers, hair care), biodiesel, and pharmaceuticals. Market Price...
Read more

Expansion of Prime Promotions Botswana’s Export Projects: Jatropha and Organic Soya Beans.

-
Image
  JATROPHA EXPORT FOR DISEASEL   Following the successful implementation of the Moringa Export Project , Prime Promotions Botswana is set to expand its footprint in the international export market by launching two additional projects: Jatropha and Organic Soya Beans . These projects have already secured committed offtakers, ensuring a stable market for the produce. This strategic expansion aligns with Prime Promotions Botswana’s broader vision of promoting sustainable agribusiness models, empowering farmers, and enhancing Botswana’s participation in high-value export markets. 1. The Jatropha Export Project: Renewable Energy and Agro-Economy Enhancement Why Jatropha? Jatropha (Jatropha curcas) is a highly sought-after crop in the global renewable energy and biofuel industries. It is known for its high oil content, resilience in semi-arid climates, and ability to thrive in marginal soils. This makes it a sustainable and economically viable crop for Botswana’s farmers, part...
Read more

COMPREHENSIVE REPORT ON THE JUST-ENDED MORINGA FARMING, VALUE ADDITION, PROCESSING, AND EXPORT WORKSHOP FACILITATED BY HUNTER.

-
Image
Introduction The recently concluded Moringa Farming, Value Addition, Processing, and Export Workshop was a highly impactful event that provided Moringa farmers, agro-processors, and stakeholders with critical insights into the export market, particularly for Germany. The workshop was facilitated by Hunter, the Executive President and Founder of Farmer’s Pride International (FPI) , a subsidiary of Hunter’s Global Network . He also serves as the Co-Director of the newly formed Agro-Processing Hub of Botswana, legally registered as Prime Promotions Botswana . The two-day workshop was held both online and in person and  graced by esteemed guest speakers, including: Dr. Hendriks – (Online) A Moringa off-taker based in Germany, who provided crucial insights into market expectations, hygiene standards, and export requirements. Ms. Banusi Mbaakanyi –  (In Person) Co-Director of Prime Promotions Botswana , who spoke on the importance of value ...
Read more